The Pact blog

Writing from the team building Pact.

MCP, consent-native CRM, and the shape of the 2026 revenue stack. Every post is written by a named human on the team, evidenced against shipped reality, and never AI-generated.

Jul 11, 20267 min readDean Turetsky
What is MCP? A practical explainer for revenue teams
MCP lets an LLM call the same functions your CRM UI calls — same permissions, same audit trail. Here's the practical version.
mcpai-agentscrmexplainer
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Writing from the team building Pact.

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What is MCP? A practical explainer for revenue teams